Rebranding Lessons from Vans and Indice
Two recent rebrands—Vans and Indice eyewear—show why the best refreshes clarify cultural role, not just visuals. Lessons for established brands.
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Branding
3 posts
Why Your Logo Is the Last Thing You Should Design
Most businesses start with a logo and call it branding. The ones that get it right start with strategy. Here’s what to do before you design anything.
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Small Business Brand Identity: Why It Can't Wait
Your brand identity is your most valuable business asset. Discover why LA small businesses that invest in branding outcompete and outlast those that don't.
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M-20
Make it beautiful.
Make it beautiful.
Then make it real.
Tell us what you’re making. We’ll tell you how we’d build it — brand, site, and the physical piece.
Studio Los Angeles, CA
Email hello@alkalyne.design
Phone 323-207-6080