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Design Tips

2 posts

M-11Design TipsMay 5, 2026

Packaging Design Mistakes That Kill Shelf Presence

Good packaging design isn’t just about looking nice. These five packaging design mistakes are costing small brands sales — and most of them are easy to fix.

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A crowded retail shelf showing multiple product packages competing for shopper attention, illustrating why strong packaging design is essential for small brands
V-12Design TipsJanuary 5, 2026

Logo vs. Brand Identity for Small Businesses

A lot of small business owners think a logo is a brand. It’s not. Here’s what actually makes up a brand identity and why it matters.

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Visual comparison showing a standalone logo on the left versus a complete brand identity system on the right, including color palette, typography, imagery direction, and voice, illustrating the difference between a logo and a full brand identity
M-20

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