I was asked by UpNorth to design a logo for a new brand they were developing. Originally, they wanted to go with a Mid-Century style, so I put together a few variations based on that look. After getting some feedback from their employees, UpNorth decided they should go in a different direction with the branding for Daze Off, something that would be more appealing to a larger demographic.
They decided they wanted to go more in a Miami Vice-styled direction, and sent me examples of the type of styling they wanted to embody with the Daze Off brand. I then created a few new logo variations based on the new direction, and after a few revisions, we ended up with the final design pictured here.
Along with the Daze Off logo, I created artwork layouts for the jar wrap and tamper labels for their Indica, Sativa, and Hybrid strains.